About Us
At EFR, The Forklift People, we’ve been a trusted name in forklift sales, rental, and service for over 35 years. A proud, family-owned and operated business, we’ve built our reputation on providing high-quality, personalized solutions to meet the needs of our customers in New Jersey and Eastern Pennsylvania. Our mission is simple: to deliver reliable equipment and exceptional service that enhances your operational efficiency and drives profitability.
How It All Began
The story of EFR began with Raul Pretto, a passionate mechanic with an innate talent for repairing and maintaining material handling equipment. Originally from Argentina, Raul honed his skills in the United States, working for Dierecx as a forklift technician. His dedication to his craft and leadership abilities quickly earned him promotions, ultimately becoming the operations manager. Raul’s deep industry knowledge and experience led him to realize that he could build something special on his own.
In the early days, Raul launched Electric Forklift Repair Corp. (EFR) out of his garage, providing onsite forklift repairs. His wife, Mavi, played a pivotal role in the company’s growth, handling the administrative side of the business with her expertise in import/export laws, corporate initiatives, and office management. Together, they transformed EFR into a powerhouse in the material handling industry, becoming the go-to authority for forklift solutions.
The Next Generation of Leadership
Raul and Mavi’s son, Philip, joined the family business in 1994, where he began to hone his own mechanical skills and work alongside his father. As the business continued to expand, Phil became a mobile material handling technician, taking on more responsibilities and helping to grow the company. Over time, Phil’s leadership within the company became more prominent, allowing Raul and Mavi to step back and focus on retirement.
In 2021, EFR took another significant step forward, moving into a larger, state-of-the-art facility. With new data tracking software, a dedicated team of technicians, and a commitment to providing top-tier service, EFR is poised for continued success and ready to serve you, our valued customers.
Why Choose EFR?
- Family-Owned & Operated: With over 35 years of experience, we offer a level of personalized care and expertise that sets us apart from larger, impersonal corporations.
- Comprehensive Services: From sales and rentals to repairs and maintenance, we provide a wide range of forklift and material handling equipment solutions.
- Industry Expertise: With decades of hands-on experience, we understand the ins and outs of the industry, allowing us to offer tailored solutions to enhance your operations.
- Commitment to Quality: We take pride in delivering high-quality, reliable equipment and service that keeps your business running smoothly.
At EFR, we treat every customer like family, and we’re dedicated to helping you succeed with the right equipment, the right service, and the right solutions. Contact us today for all your material handling needs!